Do you know what’s working and what’s not on your website? Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences. In this workshop we’ll review the most important metrics to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic, Referral, Direct, Paid, Social, Email

2. Traffic Source

3. Social Media channel

4. Geography: City, State, Country

5. Blog readership; most popular topics

6. Most viewed pages

7. Organic Keywords

8. On-site Search terms

9. Product views

10. Devices: Desktop, tablet, mobile

11. Number Session per user

12. Average session duration

13. Average pages per session

14. Exit pages

15. Bounce rate

Learn to build a custom dashboard for easy access to key metrics. Design a dashboard based on your most critical business goals, with up to 12 visual data displays (tables, line graphs, bar graphs, pie charts, etc.).

Universal Analytics

Google has recently released a new version of analytics called G4. It’s recommended to run both new and legacy versions on your website concurrently. However, this workshop remains focused on the legacy version, Universal Analytics.

Prerequisites

This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA account setup and installed prior to the workshop. No further experience required.

Presenter: Stacey McCormack, Musimack Marketing, LLC

Stacey McCormack is the Founder and President of Musimack Marketing in Tigard, OR. She specializes in social media optimization and engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business.

A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital advertising formats. Today, she employs her marketing expertise and unique perspective to create a compelling and consistent brand image and marketing message for her clients, across their website, social media channels and local business listings.